Life Lines was established eleven years ago as a Dominican Sisters Pastoral Media Project meant to give hope to the down trodden in society. The main goal of Life Lines is to evangelize through the media. It had its first filming project of the Kutama Singing Course in August 2003 followed by the second October – November by collaboration between Glen Norah Parish and the Dominican Sisters. Life Lines has produced a documentary video of Our Lady … The Greatest Woman who ever lived. The media project has also produced two printed books, a Shona hymn book with all songs composed from 1963 and a translation of Sr. Briege M caner’s “Miracle do happen”. To date, Life Lines has produced more than 40 DVDs and CDs. Life Lines is in the process of building a Studio which will enhance the organization’s production and be of great help for income generation.
Life Lines was born in June 2003 as a Dominican Sisters Pastoral Media Project with the aim of evangelizing trough the media. The vision from inception was that Life Lines would enhance people’s lives, inspire some lives and give a life line to the listeners. Life Lines is a tool for the spread of the Good News, evangelization.
In August 2003, Life Lines filmed and recorded the Kutama Singing Course, the first singing course to be professionally recorded both visual and audio on then cassettes and VHS tapes. In October and November Life Lines produced its second musical video, “Tambirai Kutenda Kwangu”, a collaboration between Glen Norah Parish and the Dominican Sisters. 2004 saw Life Lines embarking on the filming and production of the Video of Our lady…(The Greatest Woman who ever lived). A group of “Friends of Life Lines” helped not only to fundraise for the production but also in the production of Marian songs, the magnificatIon in various languages which became part of the 16 episode documentary.
As a way of fundraising and spreading the Good News in a small way, Life Lines makes other products like Mazambia (wrapping cloth) and T-shirts with a message. Life Lines also produced two books printed in Shona; first, the translation of Sr. Briege Mckenna’s “Miracle do happen” and the Shona Hymn Book “Tinokutendai Mambo”.
Our Programmes
Life Lines’ mission in pursuit of the vision will be achieved through four programmes and their corresponding strategies and actions. The four programmes are;
Programme 1. Strengthening Institutional capacity
1.1 Construct a media centre
1.2 Effective Life Lines governance
1.3 Adequately resourced Life Lines organisation
1.4 ITC up-to-date personnel
Programme 2. Effective Brand Management
2.1 Create a Life Lines brand culture
2.2 Create Life Lines brand awareness
2.3 Maintain a Life Lines brand products that customers can rely on.
2.4 Effectively manage Life Lines projects.
2.5 Diversify Life Lines products and activities
Programme 3. Proactive & Extensive Marketing and Distribution Plan
3.1 Strengthen Life Lines’ position on the market
3.2 Increase the awareness of the presence Life Lines products
3.3 Engage in Life Lines products promotional activities
Programme 4. Collaboration with various partners
4.1 Collaborate with various partners